Transcend (In Progress)

Transcend is a web application created in collaboration with the independent filmmakers of

Cineworks

that

connects

filmmakers allowing them to

collaborate, create

and bring their scripts to life.

Roles:

Interaction design, strategy, user research, copywriting, visual design, interface design

Team:
Calvin Cheng, Eloisa Kompier, Curtis Ho
Tools:

Adobe Illustrator, Adobe After Effects, Sketch

Duration:

4 months

Overview

Cineworks

Cineworks is an independent filmmaking society based in Vancouver that supports independent filmmakers in their creative endeavors.

Short Term Goals

Create a sense of

community

and encourage collaboration among members.

Long Term Goals

Refocus Cineworks’ vision to be a

production and education

hub for its members.

Over the course of 4 months, we interviewed Cineworks' staff, stakeholders and members, visited its locations on a weekly basis and immersed ourselves into the organization to gain a complete understanding of their processes, goals and vision.

Process: Choosing the Right Design

Initial Research

Early on in our research, we found that there was a lack of sense of community at Cineworks primarily fueled by:

Siloed Rooms

Cineworks' function-focused rooms do not encourage collaboration and interaction between members.

image of a hallway at cineworks
Cineworks Primary Location

Scattered Locations

Cineworks' two separate production facilities limits opportunities for members to interact.

image cineworks' location on a map
Cineworks' primary location and its annex

No Member Presence

Cineworks' primary location is mostly occupied by staff with little to no member presence.

Cineworks staff member standing in an otherwise empty room
Cineworks' Equipment and Facilities manager Josh

Based on these initial findings, we set a design focus that would inform the research direction moving forward.

Initial Design Focus

To encourage interpersonal interaction between Cineworks’ members to help cultivate a sense of community within the organization.

Cineworks' Processes

Visiting Cineworks' locations and interviewing staff, filmmakers and other members presented 2 potential

intervention opportunities:

Production

Cineworks gives its members access to studio spaces, film equipment and to other skilled filmmakers.

Exhibition

Monthly screenings showcase member films and give new members a chance to mingle with more experienced ones.

image of a screening at Cineworks
Cineworks staff after finishing set up for a screening
image of a
Rare analog optical printer used to film the first Star Wars movie in 1997

Co-Creation Workshop

I lead a

co-creation workshop

that my team and I designed with the intent of harnessing the filmmakers' creativity to learn more about their experiences, feelings and emotions.

We used a

collaging activity

to encourage the members to articulate their experiences and emotions using pictures and words, a

graffiti wall

to label opportunity areas that surfaced and an

H-form

to start brain-storming solutions.

image of myself, a Cineworks member and my teammate at the co-creation workshop
Our first workshop with Nick, an aspiring filmmaker and Cineworks member.
image of Cineworks member, myself and and my teammate conducting the co-creation workshop
Our second workshop with Jason, an experiecned independent filmmaker who has been a Cineworks member for over 4 years.

Workshop Results

The workshop gave us insights regarding what filmmakers and Cineworks members want from a "filmmaking community."

Cineworks' filmmaking community is more heavily centered around

production rather than exhibition.

The 3 C's of a filmmaking community are:

horizontal version of diagram showing the 3 C's of community

With these findings, we reframed our design focus to cater to these 3 C's

Reframed Design Focus

To create a community that connects filmmakers by opening up avenues for them to collaborate and create films.

Coming Up...

My team and I are in the process of

designing and prototyping

our final design proposal. On December 5th, we plan to present the prototype to Cineworks and its members to elicit feedback and fine-tune our design.

clue logo
Clue S.O.S
UX/UI Design